Measure What Matters
Bringing the Art of Insight to the C-Suite – Real-Time Data for Informed Decision Making in the Executive Suite.
InBRIEF
Based in Silicon Valley, Phala Data is a leading provider of big data solutions with one key mission — to provide enterprise executives with actionable insight based on analysis of marketing, sales, and finance data. The company launched its analytic platform to help companies break down the silos between disparate business units and provide a single, holistic view of a company’s performance and ability to generate revenue.
HIGHLIGHTS
- Brand and Identity System
- Voice and Messaging Platform
- Web Design and Programming
- Video Brochure
- Investor Communications
- Content Marketing – Plan, Design, Execution
- Corporate Presentations
- Video
The Art of Insight
Cyclone worked with Phala Data to build the company’s brand and marketing voice from the ground up. Leveraging the compelling value that the company’s product and services brought to the market, Cyclone helped the firm’s founder launch the company and engender the awareness of the market and investors through a multifaceted campaign.
Over a two-year engagement, Cyclone created multiple deliverables, including a company brand and identity system, a firm voice and messaging platform, a stable of information collateral, video brochure and high-touch executive pieces, investor and media relations collateral, and the company’s website.
