High-Impact Marketing for Cloud Services Provider
Strategy, Creative, and Implementation Helps to Drive a 1400% Increase in Marketing’s Influence on Revenue.
InBrief
Data Intensity is the largest independent multi-cloud managed services provider offering solutions that focus on mission-critical applications and managed services for clients operating in a hybrid cloud computing world. Founded in 2001, the company is known as a best-in-class provider with unrivaled credentials in cloud integrations, implementations, and supported managed environments. From more than a dozen locations worldwide, the Data Intensity team holds thousands of certifications to help their clients overcome challenges for cloud and application investments, and achieve outcomes that improve business performance, minimize costs, and increase capacity.
Highlights
- Ongoing Marketing Strategy Partner
- Brand Refresh
- Messaging Platform
- Content Marketing – Plan, Design, Execution
- Email Marketing Design
- Brand Video
- Web Design and Programming
- Environmental Graphics
- Investor Communications and Collateral
- Corporate Presentations
- Campaign-as-a-Service
The Challenge
Data Intensity faced two key challenges: differentiating its brand in an increasingly competitive and confusing marketplace of managed services providers and unifying a collection of disparate brand and marketing initiatives brought about by rapid growth and recent acquisitions. Data Intensity needed to clarify its position in the market —unify its message for its clients, team members, and investors — and drive revenue.
Data Intensity
Enterprise-Class Website
Transforming the Marketing Engine
Data Intensity partnered with Cyclone to drive digital transformation throughout the customer journey — including the campaign and demand generation process — reflecting the company’s commitment to and ongoing investment in the managed services marketplace.
During the first ten months, Cyclone worked with the company’s CMO and marketing team to build a new messaging platform that was carried throughout multiple collateral pieces including a renewed company brochure, services and solutions briefs, digital content, and case studies. To support the new brand launch, Cyclone produced two brand videos, a collection of sales, investor, and internal brand presentations, the company’s first extensive content marketing campaign, and the relaunch of the company’s website.
Throughout, Cyclone played a vital role in the company’s lead-generation campaigns including multi-staged email and social media campaigns, surveys, and promotional landing pages. Finally, our team helped Data Intensity “take the show on the road,” supporting the company with tailored content brand experiences for various conferences and expos, including landmark events with Oracle and Amazon.
Quantifiable Business Results
Cyclone helped this established industry leader fine-tune its voice and innovate its communications to forge valuable connections with customers in an increasingly complex market. Within the span of a year, Data Intensity has evolved to a best-in-class marketing organization leveraging CaaS (Campaign-as-a-Service) and marketing on-demand to successfully drive marketing- and sales-qualified leads from email nurture campaigns, sponsorship and participation in marquee events, and thought leadership content to grow the business.
“Marketing generated or influenced less than 1% of the revenue in 2017. In 2018, we’re on target to drive 15.5% of the revenue. And the kicker is that the 2018 budget was lower than the 2017 marketing budget. We were able to make this level of impact with Cyclone as our partner.”
June Manley
CMO
Data Intensity