San Francisco, CA, December 14, 2016 – Phala Data, a disruptor in the Big Data Analytics solutions market, today launched the CEO Insight Readiness Index, an online tool designed to help drive enterprise revenue. Based on exclusive research and a groundbreaking strategy, the index allows a rapid assessment of CEOs’ and other business leaders’ ability to leverage Marketing, Sales, and Finance data to grow revenue and build strategic advantage.
The CEO Insight Readiness Index, published in partnership with Boston-based marketing agency Cyclone Interactive, (http://www.CEOInsightReadiness.com) evaluates key performance measurements, conveys their relevance in the context of a five-stage maturity model with peer ranking, and provides recommendations and guidance for improving CEO and business leadership access to actionable insight.
“We needed to publish the research behind this initiative with a strategy that supported our goal of disrupting the Big Data analytics industry,” notes Phala Data CEO and Founder June Manley. “Once again, Cyclone has solidified the benefits of our partnership and the value they bring to our brand awareness, marketing, and sales enablement endeavors. Their approach to this thought leadership and content marketing initiative is exceeding our expectations and we look forward to the results as this campaign unfolds.”
This research initiative and resulting tool represent the strategic challenges addressed by Phala Data’s solutions. The MiRi™ Analytic Platform helps enterprise leadership make better, faster, more informed decisions using actionable insight from a single source of truth.
The first generation of the CEO Insight Readiness Index examines enterprise leadership:
“The CEO Insight Readiness Index opens the door to improved C-suite understanding of how, why, and where enterprise strategy falls short,” stated Phala Data VP of Corporate and Business Development Ellen Hassett Cahill. “It also sheds light on how business intelligence solutions are evolving into true best-practice operational platforms.”
Upon evaluating the tool, Raizlabs President Jason Petralia remarked, “The CEO Insight Readiness Index exemplifies Phala Data’s leading role in enterprise solution innovation. Such powerful decision-awareness tools are a business requirement in this day and age."
Phala Data’s MiRi™ Analytic Platform redefines how global enterprises create and execute strategy. Deemed by industry analysts to be among the “Third Wave” of Big Data Analytics platforms, MiRi delivers a single, unified control point to business leaders, enabling them to make rapid, effective, data-driven decisions across go-to-market, business, and operational strategies. To learn more, visit www.phaladata.com.
Cyclone Interactive is a full-service digital marketing agency in Boston, Massachusetts. Founded in 1994, Cyclone provides strategic, creative, and technology services for top brands within their given industries, from start-ups and high-growth, to Fortune 500 enterprise firms.