Design in User Experience
The Planeta Design Group site establishes continuity with the brand experience across devices, while providing flexibility for the user on where and when they view the content.
InBrief
Planeta Design, a Boston-based design and interiors studio, enlisted the help of Cyclone for the design and development of its new web site. Communicating the Planeta Design “clean and crisp” brand, the site features a full-screen imagery graphic premise, coupled with a responsive web design. Our approach represents the latest in web site design: targeted practices with methodologies that respond to the user’s device, taking into consideration the user persona.
“We take great care in how we represent our studio in the AEC marketplace. It’s a delicate balance of the quality of design we deliver and the relationship we strive for with our clients. Cyclone has been a great steward of that brand and has been a leading partner in the execution of the digital marketing and brand strategy for Planeta Design. The result has been very successful. It’s a web experience that surpasses our competitors, is consistent with our other marketing efforts, and positions us well with our partners.”
Principal
Planeta Design Group
Project Highlights
- Interface Design
- Resonsive Web Design
- Content Management System
- Progressive Enhancement Technology
- Social Media Support
- Creative Conceptualization