Founded in 1991, Century Drywall is the largest drywall, fireproofing, painting/coating, and vapor-barrier subcontractor in the Northeast. With a proven safety track record and an ability to provide consistent, quality work, the company’s more than 800 employees have helped construct some of New England’s largest projects, including Boston’s Millennium Tower and sister property Millennium Place, the Van Ness near Fenway Park, and Yale’s School of Management in Connecticut. Known as the “partner of choice” for large and complex construction projects, the company has earned long-standing relationships with the region’s leading construction management and building firms.
Both an unsung hero and a giant in its industry, Century works behind the scenes bringing the firepower needed for large-scale construction projects with tough timetables. The company faced the challenge of communicating its capabilities and stature in the industry while simultaneously bolstering its relationship with its unionized workforce — a key component of Century’s success. The company also needed to establish its expertise in specific industries, demonstrate its ability to conquer a range of complex project types, and broaden market perceptions of its services, which now extend well beyond the firm’s original roots in drywall.
Century enlisted Cyclone to develop and execute a brand refresh and website overhaul. Our marketing strategists guided the company through a competitor and industry landscape analysis to inform the project’s outcome, providing real-time data on competitors and the industries they serve. With this background, Cyclone created a new company voice and messaging platform, refreshed the brand’s identity while retaining its informal and approachable character, created a full corporate identity system, provided on-site photography services, and launched a new Century website.