Innovo Benefits is a boutique employee benefits firm established to help HR leaders navigate the constant wave of complex changes in the benefits industry. Founded by a team of highly qualified executives, the company provides services across the benefits ecosystem including plan consulting, compliance, administration, employee education, technology enablement, and wellness programs. Serving clients across the country, the firm has quickly established itself for its innovation in helping HR managers design cost-effective benefits plans by combining the latest advances in HR-related technology systems with a range of “personal touch” services — a quality that is often lost with big providers in an industry undergoing considerable consolidation.
Innovo’s founder enlisted Cyclone to help build and launch the company’s brand. By developing a one-year brand launch and marketing program, Cyclone created the brand’s identity, assisted in establishing the company’s voice and messaging platform, designed a full corporate identity system, designed various sales and marketing collateral, and launched the company’s website.
Innovo also partnered with Cyclone in developing, launching, and managing the first-year content marketing campaign. Through this Campaign-as-a-Service program, Cyclone assisted Innovo in bringing to market blog articles, press releases, and infographics, all supported by lead-nurturing email and social media campaigns.