FOR IMMEDIATE RELEASE
Press Inquiries
Earl Dimaculangan
(617) 350-8834
earl@cycloneinteractive.com
Cyclone Interactive To Design Interactive CD-ROMs for Create!form Contract for e-Enabled Sales and Marketing Tools
BOSTON, MA - September 25, 2001 - Cyclone Interactive, a forerunner in focused multimedia communications, today announced the signed contract of an extensive digital marketing and sales initiative for long-time client Create!form International, an Australian-based leading provider of electronic document production and output management software.
As part of this initiative, two marketing CD-ROMs will be developed by Cyclone that outline and demonstrate Create!form's products and services which provide a transition from hard copy output to more efficient and cost-effective e-enabled processes. Industries including healthcare, software, manufacturing, distributing, financial, real estate, insurance, education and pharmaceutical utilize Create!form to streamline business processes to manage thousands of electronic documents daily.
"Cyclone clearly understands our business, that's why they were again chosen for another marketing effort of this type," states Irena Mroz, Corporate Marketing Manager for Create!form. "At this stage, we needed to work with a firm that can look at not just each project, but help us develop long term strategies. This, coupled with solid design and technology standards, has made working with Cyclone a positive experience for the past few years."
The CD-ROMs will be utilized as a sales and marketing tools to communicate the full range of Create!form products and services, including "Create!form for JDE" One World" which delivers unique, seamless integration of e-forms to J.D. Edwards OneWorld" users, and has certified integration to OneWorld". The CDROMs will include links and dynamic content generation from a Web-based application, developed by Cyclone, that allows for dynamic links between the CDROMs and the Create!form web site. This Web application also aids in the process and tracking of online and print advertising efforts, allowing Create!form to track responses as well as manage sales fulfillment and management process.
Earl Dimaculangan, President of Cyclone Interactive says, "The technologies we will use will create not simple and standard CD-ROMs, but CD-ROMs that are dynamic, easy to navigate and provide the tools to obtain detailed information on the Create!form products."
About Cyclone Interactive
Cyclone Interactive is a Boston-based interactive media and web development firm creating online, CD and presentation solutions for a wide range of clients and industries. In its eight year history, Cyclone has deployed marketing and branding integration initiatives, created effective interface and information designs, been utilized as a strategic online partner for its customer's Web initiatives, spear headed custom technology development and integration projects, and developed and deployed its own Web site management and Content Management System ("Powered by Cyclone"). Cyclone's goal is to provide to its clients the management and business strategy experience, interface and graphic design, technical know-how, and development experience in the creation and deployment of effective interactive media tools.
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